Fractional COO · Lisbon

Operations that scale with your ambition.

Your company is growing faster than the way it runs. I step in to fix what's slowing you down, so you can get back to building.

Let's talk See the work
14+
Years in startup operations
5+
Sectors — tech, marketplaces, e-commerce, hospitality, logistics
4
Countries — PT, ES, UK, US
Seed → B
Stages worked across
EV Fleet E-Commerce B2B SaaS Hospitality Logistics Series A & B Early-Stage Scale-up AI Automation Marketplaces Consumer Tech PropTech Fintech EV Fleet E-Commerce B2B SaaS Hospitality Logistics Series A & B Early-Stage Scale-up AI Automation Marketplaces Consumer Tech PropTech Fintech
Ways to work together

Senior operator experience,
without the full-time hire.

01
2 to 6 weeks
Operational Diagnostic

A focused review of your processes, tools, team and metrics. You get a clear picture of what's broken and a prioritised plan to fix it.

Best forFounders who know something is off but not what to fix first.

02
Monthly
Fractional Chief of Staff

Your right hand. I run the operating rhythm, drive cross-team projects and handle board updates, so priorities turn into progress.

Best forFounders stretched across too many decisions.

03
Monthly
Fractional COO

Hands-on ownership of operations. I build the team, processes and metrics you need to scale to the next stage.

Best forSeed to Series B companies outgrowing how they run today.

AI & workflow automation built into every engagement. Wherever work is manual and repetitive, I build the automations that take it off your team's plate.
See examples
Not sure which fits?Book a call
About

Built in startups.
Tested across markets.

I've spent 14 years inside high-growth startups across Portugal, Spain, the UK, and the US, as Country Manager, Head of Operations, and COO. I've owned P&Ls, built teams from scratch, and fixed operations that were quietly killing businesses.

Through Nove Advisory, I bring that experience to founders who need senior operator support without the overhead of a full-time hire.

Ines Nobre Velosa
Inês Nobre Velosa
Founder, Nove Advisory

PreviouslyTreatwell · Pietra · Hostmaker · Ecoceno · KPMG

Full background on LinkedIn ↗
125%
Year-on-year GMV growth at a European beauty marketplace, turning the weakest market into a top 3 in the portfolio.
4→0.9%
Monthly churn reduced through a full redesign of partner onboarding, success check-ins, and escalation model.
−35%
Gross churn reduction for a US B2B SaaS by rebuilding the customer success function from the ground up.
<48h
MTTR target defined and operationalised for an EV fleet operator scaling in the Lisbon ride-hailing market.
Selected work

A few things I've built.

Property Management · South Africa · Owner-managed
Automating Operations for a Property Manager

Replaced manual chaos with AI-powered workflow automation: agentic enquiry follow-up, maintenance request triage, tool integrations, and an AI agent deployed on the website.

<2h
Enquiry response time
~12h
Saved per week
↗
B2B SaaS · United States · Series A
Building Metrics From Scratch for a US SaaS

Built the entire metrics infrastructure from scratch: north star definition, metric tree, data consolidation, dashboards, and automated board reporting.

-80%
Board report prep time
8 wks
To full visibility
↗
EV Fleet · Lisbon · Series A
Scaling Operations for a Lisbon EV Fleet

Full operational diagnostic and 6-month roadmap built from zero: fleet downtime frameworks, vendor SLAs, driver growth alignment, and team design.

<48h
MTTR target
6 mo
Roadmap
↗
Marketplace · Portugal · Scale-up
Turning Around a Beauty Marketplace in Portugal

Full P&L ownership of an underperforming national market — rebuilt supply retention, localised demand, and restructured the local team.

125%
YoY GMV growth
0.9%
Churn (from 4%)
↗
See all work →

Let's talk

If your operations feel like they're
holding you back —

I'd like to hear about it. Every engagement starts with a conversation. No pitch, no deck. Just an honest look at where you are and whether I can help.

Book a callor email[email protected]

Lisbon, Portugal · Available remotely worldwide