Fractional COO · Lisbon

Operations that scale with your ambition.

When your operations can't keep up with your growth, things break. I step in as a fractional COO: embedded, hands-on, and focused on what actually unblocks your next stage.

Let's talk See the work

14+

Years in startup operations

Sectors — tech, marketplaces, e-commerce, hospitality, logistics

Countries — PT, ES, UK, US

Seed → B

Stages worked across

EV Fleet E-Commerce B2B SaaS Hospitality Logistics Series A & B Early-Stage Scale-up AI Automation Marketplaces Consumer Tech PropTech Fintech EV Fleet E-Commerce B2B SaaS Hospitality Logistics Series A & B Early-Stage Scale-up AI Automation Marketplaces Consumer Tech PropTech Fintech

What I do

Senior operator experience,
without the full-time hire.

Operational Diagnostic

A focused look at where your operations stand, where the gaps are, and what needs to happen first.

Scaling Infrastructure

Processes, systems, and team structures built to grow with you — not to hold you back.

Embedded Leadership

Hands-on involvement, not a strategy deck. I own the work alongside you.

AI & Workflow Automation

I design and implement AI-powered systems that replace manual coordination, so your team focuses on what matters.

About

Built in startups.
Tested across markets.

I've spent 14 years inside high-growth startups across Portugal, Spain, the UK, and the US, as Country Manager, Head of Operations, and COO. I've owned P&Ls, built teams from scratch, and fixed operations that were quietly killing businesses.

Through Nove Advisory, I bring that experience to founders who need senior operator support without the overhead of a full-time hire.

Inês Nobre Velosa

Founder, Nove Advisory

Head of Operations, Ecoceno (Portugal)
Country Manager, Treatwell Portugal
Head of Operations, Pietra (United States)
Country Manager, Hostmaker Portugal & Spain
4 years in Audit & M&A, KPMG Portugal

125%

Year-on-year GMV growth at a pan-European beauty marketplace, turning the weakest market into a top 3 in the portfolio.

4→0.9%

Monthly churn reduced through a full redesign of partner onboarding, success check-ins, and escalation model.

−35%

Gross churn reduction for a US B2B SaaS by rebuilding the customer success function from the ground up.

<48h

MTTR target defined and operationalised for an EV fleet operator scaling in the Lisbon ride-hailing market.

Let's talk

If your operations feel like they're
holding you back —

I'd like to hear about it. Every engagement starts with a conversation. No pitch, no deck. Just an honest look at where you are and whether I can help.

[email protected]

Lisbon, Portugal · Available remotely worldwide

Operations that scale with your ambition.

Senior operator experience,without the full-time hire.

Built in startups.Tested across markets.

A few things I've built.

If your operations feel like they'reholding you back —

Senior operator experience,
without the full-time hire.

Built in startups.
Tested across markets.

If your operations feel like they're
holding you back —