Fractional COO · Lisbon

Operations that scale with your ambition.

When your operations can't keep up with your growth, things break. I step in as a fractional COO — embedded, hands-on, and focused on what actually unblocks your next stage.

Let's talk See the work
14+
Years in startup operations
5+
Sectors — tech, marketplaces, e-commerce, hospitality, logistics
4
Countries — PT, ES, UK, US
Seed → B
Stages worked across
EV Fleet E-Commerce B2B SaaS Hospitality Logistics Series A & B Early-Stage Scale-up Marketplaces Consumer Tech PropTech Fintech EV Fleet E-Commerce B2B SaaS Hospitality Logistics Series A & B Early-Stage Scale-up Marketplaces Consumer Tech PropTech Fintech
What I do

Senior operator experience,
without the full-time hire.

01
Operational Diagnostic

Every engagement starts here. A focused look at where your operations stand, where the gaps are, and what needs to happen first. Clear, honest, no fluff.

02
Scaling Infrastructure

Processes, systems, team structures, and vendor frameworks built to grow with you — not to hold you back when the next inflection point arrives.

03
Embedded Leadership

Hands-on involvement with your team, not a strategy deck left at reception. I own the work alongside you — P&L, metrics, decisions, and execution.

About

Built in startups.
Tested across markets.

I've spent 14 years inside high-growth startups across Portugal, Spain, the UK, and the US — as Country Manager, Head of Operations, and COO. I've owned P&Ls, built teams from scratch, and fixed operations that were quietly killing businesses.

Through Nove Advisory, I bring that experience to founders who need senior operator support without the overhead of a full-time hire.

Ines Nobre Velosa
Inês Nobre Velosa
Founder, Nove Advisory
  • Head of Operations, Ecoceno (Portugal)
  • Country Manager, Treatwell Portugal
  • Head of Operations, Pietra (United States)
  • Country Manager, Hostmaker Portugal & Spain
  • 4 years in Audit & M&A, KPMG Portugal
125%
Year-on-year GMV growth at a pan-European beauty marketplace — market turned from weakest to top 3 in the portfolio.
4→0.9%
Monthly churn reduced through a full redesign of partner onboarding, success check-ins, and escalation model.
−35%
Gross churn reduction for a US B2B SaaS by rebuilding the customer success function from the ground up.
<48h
MTTR target defined and operationalised for an EV fleet operator scaling in the Lisbon ride-hailing market.
Selected work

A few things I've built.

B2B SaaS · United States · Series A
Turning Data Chaos Into Operational Clarity for a B2B SaaS at Series A

Built the entire metrics infrastructure from scratch — north star definition, metric tree, data consolidation, dashboards, and automated board reporting.

-80%
Board report prep time
8 wks
To full visibility
↗
B2B SaaS · United States · Series B
Rebuilding Customer Success for a US HR Tech Company

Ground-up redesign of post-sales operations — customer journey, health scoring, tiered CS model, team restructure, and retention playbooks.

−35%
Gross churn
110%+
NRR
↗
E-Commerce · PT/ES · Seed
Operations Build for a Fast-Scaling DTC Lifestyle Brand

End-to-end ops build — 3PL selection, inventory systems, returns process, unit economics dashboard, and peak season readiness.

−22%
Fulfilment cost
3×
Revenue growth
↗
Marketplace · Portugal · Scale-up
Market Turnaround for a Pan-European Beauty & Wellness Platform

Full P&L ownership of an underperforming national market — rebuilt supply retention, localised demand, and restructured the local team.

125%
YoY GMV growth
0.9%
Churn (from 4%)
↗

Let's talk

If your operations feel like they're
holding you back —

I'd like to hear about it. Every engagement starts with a conversation. No pitch, no deck. Just an honest look at where you are and whether I can help.

[email protected]

Lisbon, Portugal · Available remotely worldwide